Do you want to improve your business’ online presence? A professional-looking website is the key to gaining new clients, fostering client relationships, and establishing further credibility.
How to make the perfect website for your brand? Work with a reputable web design company or get a competent website developer and avoid the most common design mistakes. Below are some of the commonplace errors you should know about.
Weak SEO Strategy
There is no single formula towards high search engine results rankings. Search engine algorithms are rapidly improving, and that results can’t happen overnight. If you want to improve your search engine optimization strategy, you should focus on incorporating long-tail keywords. Ranking for longer keyword phrases would be a lot easier compared to shorter ones.
Hard to Find Contact Information
Remember, your business should be everyone else’s business. Clients and customers should be able to reach you easily. Don’t forget to include attention-grabbing call-to-action buttons in your header. By doing this, you can maximize the opportunity of getting seen.
No Mobile Website Experience
More and more people are browsing websites through their phones. Leverage on this trend, and make sure that your pages are worth navigating at smaller screens.
Lack of Clear Call-to-Action Statement
Small business owners sometimes forget to include engaging call-to-action statements around their pages. Tell your potential customers what you do, how you feel, and where they should go. Make it simple, and be clear in your language.
No Analytics to Measure Website’s Performance
Analytics and data are important points that will help you measure your pages’ performance. Your website is an investment, and you should monitor how effective it is. Google Analytics is one of the most effective tools that you can use to track your progress.