Author Archives: Elizabeth Boyd

The 5 Most Common Website Design Mistakes

Do you want to improve your business’ online presence? A professional-looking website is the key to gaining new clients, fostering client relationships, and establishing further credibility.

How to make the perfect website for your brand? Work with a reputable web design company or get a competent website developer and avoid the most common design mistakes. Below are some of the commonplace errors you should know about.

  • Weak SEO Strategy

There is no single formula towards high search engine results rankings. Search engine algorithms are rapidly improving, and that results can’t happen overnight. If you want to improve your search engine optimization strategy, you should focus on incorporating long-tail keywords. Ranking for longer keyword phrases would be a lot easier compared to shorter ones.

  • Hard to Find Contact Information

Remember, your business should be everyone else’s business. Clients and customers should be able to reach you easily. Don’t forget to include attention-grabbing call-to-action buttons in your header. By doing this, you can maximize the opportunity of getting seen.

  • No Mobile Website Experience

More and more people are browsing websites through their phones. Leverage on this trend, and make sure that your pages are worth navigating at smaller screens.

  • Lack of Clear Call-to-Action Statement

Small business owners sometimes forget to include engaging call-to-action statements around their pages. Tell your potential customers what you do, how you feel, and where they should go. Make it simple, and be clear in your language.

  • No Analytics to Measure Website’s Performance

Analytics and data are important points that will help you measure your pages’ performance. Your website is an investment, and you should monitor how effective it is. Google Analytics is one of the most effective tools that you can use to track your progress.

10 Web Developer Tips You Should Know

As a Web Developer, these tips are vital in any point of your career

 

Custom web development can be quite the challenge so utilizing every aspect, every tool and every trick available will out you at an advantage above everyone else. Use these tricks to further yourself as a web developer.

  • The Font-Display Technique

With this, you can prevent your web pages from flashing text once the fonts load. It helps you to control the fonts on your pages.

 

 

  • ipneighbour.com

Check what other websites are on the exact same server as you. This is typically used by hackers to get through neighboring websites.

 

 

  • SQL Data Security Technique 1

TDE, or Transparent Data Encryption encrypts backups and files, not all the values in the tables

 

 

  • SQL Data Security Technique 2

In order to encrypt all column’s values, right click on the table.

 

 

  • Utilize Smidge, not Client Dependency.

Smidge definitely does a more efficient job compared to Client Dependency. It also offers additional features.

 

 

  • Models Builder API

Make sure to use this with Models Builder’s custom tool. This allows users to keep their models in separate libraries.

 

 

  • responsivebreakpoints.com

What is the algorithmic concept? It’s all about finding image width values that provides a crucial decrease in file sizes. Different photos are analyzed to look for good breakpoints, instead of producing all possible photo resolutions.

 

 

  • Image Contrast Technique

Remove image contrast before saving it in your system. Then, once you save it, reapply the contrast through CSS. You wouldn’t be able to tell the difference. This can save you tons of bandwidth and disk space.

 

 

  • Image pixels trick

How to increase pixel size? Save the photo in zero percent quality, and then display it at half its size. The result would be a much smaller photo disk, and the difference is not really noticeable.

 

 

  • letsenhance.io

This service utilizes AI to improve low-quality images photos.

5 Easy Ways To Fill Your Editorial Calendar and Improve SEO

5 Easy Ways To Fill Your Editorial Calendar and Improve SEO

All searchers are familiar with the digital content marketing cycle. Post solid quality content. Gather a loyal audience. Improve search result rankings. Having the finest SEO Packages. You just need to repeat this over and over again. But, what if you’re a one-man team? It will be hard for you to produce thoughtful, well-written content every single day.

To make sure that your efforts would generate good results, focus on creating articles that resonate with your readers. Feed them in your SEO strategy.

Below are 5 ways to rework and update your older content. These can help you maintain your editorial calendar, and improve your search ranking.

1. Create an article of relevant links.

Show them how knowledgeable you are in your niche by putting together newsworthy and relevant stories from various sources. Tell them your thoughts and opinions. Why are these pieces important for your readers? Don’t forget to include outbound links.

This is approach can foster digital content syndication relationships with several brands, vendors, and other publishers.

2. Break long posts into bite-sized materials.Female Computer User (#9) by oksmith

Do you have lengthy blog posts with broad topics? Break these into shorter articles. These bite-sized articles can help people looking for specific answers to their specific questions.

3. Repackage your old content. Let is serve as a roundup, or one-stop guide.

Put together all related blog posts from your archives. Create a new post that can serve as a comprehensive guide. This approach can reintroduce much older posts to those readers who have missed them before.

4. Update your older posts.

Review your archives. Brush up some of your older stories with new figures, stats or links. Incorporate elements that can make the piece even more relevant. Regularly refreshing older articles can fuel your SEO ranking.

5. Collect some quotes from industry experts or employers.

Email a general inquiry to your industry friends and colleagues. Gather all of their responses, and use them to craft your blog post. This question or inquiry can serve as your headline. Just make sure to let them know if their responses are featured. Let them share it to their social networks.